Website Visibility

Is your website ranking on page 1 of the search engine results for the right keywords?

If not, then chances are you will get few visitors.

Website Usability

Once on your website, are your users engaged and making a desired action, converting them from visitors to customers?

If that is not happening, then there is something wrong with the design and/or content.

Old websites may have a particular problem with this if they don't receive regular maintenance to keep up with ever-changing search engine optimization techniques and browser compatibility.

Old designs, too, can create a negative impression.

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